Email Subject Lines: Dealing With Length & Obscurity

How Being Less Clear Can Help You Win Over An Ideal Prospect

How To "Raise The Stakes" with Bullet Points

How To Avoid Attracting Nightmare Clients With Your Copy

Don't Undermine Yourself In Your Own Copy

Don't Ask Your Prospects To Trust You Blindly

CTAs: The Importance Of Clarity

Bullet Points: Features Vs Benefits

Calling Out To Your Audience: Knowing Your People's "Lingo"

How To Present The Full Value Of Your Offer

Analyzing Statements For Truth & "Finishing The Emotion"

Inaccurate Statements, Unhelpful Questions

Being Honest & Justifying Your Prospect’s Failure

Fairy Godmothers Don't Exist. So Don't Write Your Copy Like

Copywriter: Don't Write A "Shark" Into Your Copy

Copywriter: This Error Leads To You Rewriting Copy

Why Breaking Rules Will Help You Write Better Copy

If You're Not Creating A Pattern, Don't Leave One

Copy Training: This Creates Doubt In Your Reader's Mind

Copy Training Story: Know How Much To Give Away