Editing For Repetitive & Out Of Context Statements

The Problem With Absolutes & Make Your Claims Believable

Remember This When Writing Email Sequences

Watching Out For Business Benefit Statements

Scanning Copy For Statements That Lack Emotional "Oomph"

How To Create An Unconscious "Pull" In Your Copy

Patterns: How To Make Your Copy Look Intentional

Avoid This Industry-Speak Word In Your Copy

The Problem With “Excitable Language”

Why “Voice Jumping” Scrambles Your Reader

Why A Copywriter’s Brain Is Like A Pottery Kiln

Seeing Your Prospect As A Whole Human

Scanning Your Copy For "Hype-Speech"

Making Sure Your Statements Actually Contain A Benefit

IMPORTANT: Your Prospects Remember Less Than You Do

Keep Your Prospect From Getting Lost In A "Sea Of Thoughts"

Accountability: Naming Your Offer

How To Avoid Insulting Your Prospects

Addressing The Deeper, Life-Enhancing Benefits Of Your Offer